We scale innovative companies where tech meets culture

The growth partner for AI and technology scale-ups in entertainment, sports, media, gaming and B2C. We help founders who’ve raised $2–20M sharpen the proposition, unlock new revenue streams, and land the partnerships that scale them.

Strategy

We stress-test product-market fit and uncover new ways to commercialise and scale: new revenue models, use cases, segments and markets.

Positioning

We sharpen the proposition and set the pricing and packaging, so you win the customers, users and partners that matter.

go to market

Segments, channels and demand strategy, plus the engine behind them. CRM, pipeline and AI-native workflows that let a small team sell like a bigger one.

Partnerships

We identify, approach and close the partnerships that move revenue and distribution: rights holders, IP owners, leagues, brands, agencies and platforms. Led by people the other side already knows.

Commercial

Senior commercial expertise on the problems that matter most. We build the commercial plan and pipeline, lead negotiations on the deals we source, and set your team up to run it.

Expansion

Helping scale-ups grow into new markets across the UK, Europe, North America, LATAM and APAC. Local insight and relationships, combined with commercial precision.

Content

The best VCs tell founders to own their channels and be the story. We build that engine with experienced operators (ex WPP’s Wavemaker and Essence): founder-led content, owned distribution and conversion infrastructure that compounds into pipeline.

We get your product into the hands of the right customers, buyers, and high-value partners faster and more efficiently.

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how we
work

How
‍we
work

Start with a Commercial Sprint. In four weeks we find what’s holding growth back and set out the plan to fix it. If it’s right for both of us, we stay on to deliver it.

Commercial Sprint

Four weeks with our senior team. We help shape your proposition and pricing, a 90-day growth plan and a ranked partner map, grounded in how your market actually buys. We provide the guidance and roadmap; full execution and network introductions come with a retainer. 50% credited against a retained engagement.

Four weeks · From $7,000 / £5,000 (excluding VAT)

Retained

We take on a defined commercial scope and deliver it. We refine product-market fit, positioning and pricing, run go-to-market and demand, and lead partnership approaches, introductions and negotiation through to signature. A monthly fee, plus a success fee on the deals we bring in. Our network is reserved for retained clients.

Six months · Break clause at three

Partnertron.ai

Need brand partners fast, without a full engagement? We run Partnertron, our AI partnerships platform, on your brief. You get real, scored brand partners, a creative concept and an activation plan, plus a session with a senior specialist to act on it.
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One brief · Pricing at partnertron.ai

Visit partnertron.ai →
Caroline Strzalka, Co-Founder and COO, Overplay
"Metahead has become indispensable in our growth"
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“Facilitating new global partnerships in the sports and entertainment space utilising Overplay's technology. This is especially important for us as a first mover, introducing a brand new form of media innovation to the market. They have unearthed new creative opportunities and made introductions that are proving to be valuable for our company. We are thrilled that Metahead is part of our journey!”

CAROLINE strzalka

Co-Founder and COO, Overplay

THE TEAM

Senior operators who have led growth, partnerships and innovation initiatives with the likes of Google, Visa, Shazam, WPP and AB InBev. We deliver as a specialist team, independently or alongside your people, and leave your business stronger.

Christopher Glancy

CHRISTOPHER GLANCY

Founder & CEO

As Founder and Managing Director of Metahead, Chris has led innovation strategy and partnerships for global brands including Google, Visa, and Johnson & Johnson at WPP’s Group M, as well as Shazam prior to its acquisition by Apple. Metahead brings together leaders from technology, rights, investment, media and startups to help clients successfully leverage the pace and change of technology, emerging media and the attention economy.

Flavio Maria

FLAVIO Maria

LATAM

Experienced business executive with 35+ years advising and leading companies across consumer goods, gaming, sports, entertainment, media and private equity in Latin America. Expert in brand building, growth strategy, operational turnarounds and market expansion. Combines strategic insight with hands on execution to drive revenue, efficiency and long term value across complex regional markets,

Robbie Cochraine

robbie cochraine

Advisor

With over eight years experience across Web3 and blockchain ecosystems, and five years as a founder, Robbie has built and scaled ventures at the forefront of decentralized technology. As Co-Founder of ChainGuardians, he led the successful launch of the $CGG token, achieving a market capitalisation exceeding $100M on multiple occasions. He also spearheaded ChainBoost, a launchpad and incubator protocol that supported more than 50 projects in raising over $25M. More recently, Robbie founded Neolyfe, a virtual gaming world, and Futech Labs, a software development consultancy supporting clients at every stage of their technical and product growth journey.

Eric Albanese

eric albanese

LATAM

Senior business executive with 25+ years leading marketing, innovation, branding, sponsorships and strategic growth across FMCG, telecom, and startups. Former executive at AB InBev and Oi. (Telecom), with extensive experience as a startup mentor and accelerator partner guiding ventures across health, beauty, gaming, SaaS, and beverage sectors. Mentored early-stage startups including Vivant Wines (canned wine), which later merged into Better Drinks, now a strategic partner of Heineken Brasil. Combines global corporate strategic insight with entrepreneurial execution to drive growth and transformation.