Go-to-market, partnerships and commercial for sports, media & entertainment scale ups

We work with funded companies, typically seed to Series A, building the commercial engine that turns early traction into durable revenue. Positioning, partnerships, pipeline and the content that drives inbound demand.

Strategy

From product evaluation, GTM strategy through to driving operational efficiencies via strategic use of AI, we work in an integrated way with your internal teams.

Product

We can help stress test and evolve product to ensure it is fit for market success. Often we find technical founders have a set idea what they think is optimal. In the real world positioning or strategic tweaks can make all the difference.

go to market

The operational backbone for high-performing commercial teams. CRM setup, lifecycle automation, pipeline analytics and AI-native workflows that help small teams punch above their weight.

Partnerships

Access to a global network spanning Fortune 500 companies, agency groups, technology platforms, and rights holders. We are known and can open doors to the partnerships that drive growth.

Commercial

Decades of experience leading commercial and revenue teams. We provide fractional support that sharpens propositions, builds pipelines, and drives profitability.

Expansion

Helping brands grow into new markets across the UK, Europe, APAC, and Latin America. We combine local insight with commercial precision to achieve sustainable international growth.

Content

The best VCs now tell founders to go direct and own your channels, be the story. We build that engine, led by experienced operators (ex WPP's Wavemaker and Essence). Founder-led content, owned distribution and conversion infrastructure that compounds into pipeline.

We get your product into the hands of the right customers, buyers, and high-value partners faster and more efficiently.

LEARN more

a turbocharger
for growth

Built
for the
pace of change

Since 2020, Metahead has partnered with founders and leadership teams at funded tech, sports, entertainment & media clients from Europe, North America and LATAM. We embed directly with your team, connecting sharp strategy to hands-on execution.

All prices exclude VAT and applicable local taxes.

Diagnostic

We assess your commercial engine end to end including positioning, pipeline, partnerships and inbound demand. We review your data, interview your key team and work through the findings with you live: what's stalling revenue, how you compare to companies at your stage, and what to do in the next 90 days. For you if revenue should be moving faster and you can't pinpoint why. Credited in full against a Sprint or Full Service within 60 days.

From £5,000 GBP 

SPRINT

A month against your most critical commercial priority, pressure-tested and sharpened with you at the outset, then built. Positioning, pipeline, partnership programme or content engine: we design the system with your team in weekly working sessions, led by operators who have sold into rights holders, broadcasters and brands. Within four weeks it's operational, and your team runs it independently.

From £10,000 GBP 

 FULL SERVICE

We lead partnership execution across revenue and distribution: target mapping, approach, introductions and negotiation support through to signature, typically 10 active conversations at any time. We install the positioning, pipeline, reporting and build your content engine, Plus a success fee on first booking revenue and partnerships we source. 3 month minimum term.


On request

"Metahead has become indispensable in our growth"

“Facilitating new global partnerships in the sports and entertainment space utilising Overplay's technology. This is especially important for us as a first mover, introducing a brand new form of media innovation to the market. They have unearthed new creative opportunities and made introductions that are proving to be valuable for our company. We are thrilled that Metahead is part of our journey!”

CAROLINE strzalka

Co-Founder and COO, Overplay

THE TEAM

Metahead is a high-impact business that helps ambitious companies scale and innovate. We work as an integrated part of your team, connecting strategy, creativity and execution to drive sustainable growth.

Christopher Glancy

CHRISTOPHER GLANCY

Founder & CEO

As Founder and Managing Director of Metahead, Chris has led innovation strategy and partnerships for global brands including Google, Visa, and Johnson & Johnson at WPP’s Group M, as well as Shazam prior to its acquisition by Apple. Metahead brings together leaders from technology, rights, investment, media and startups to help clients successfully leverage the pace and change of technology, emerging media and the attention economy.

Flavio Maria

FLAVIO Maria

LATAM

Experienced business executive with 35+ years advising and leading companies across consumer goods, gaming, sports, entertainment, media and private equity in Latin America. Expert in brand building, growth strategy, operational turnarounds and market expansion. Combines strategic insight with hands on execution to drive revenue, efficiency and long term value across complex regional markets,

robbie cochraine

Advisor

With over eight years experience across Web3 and blockchain ecosystems, and five years as a founder, Robbie has built and scaled ventures at the forefront of decentralized technology. As Co-Founder of ChainGuardians, he led the successful launch of the $CGG token, achieving a market capitalisation exceeding $100M on multiple occasions. He also spearheaded ChainBoost, a launchpad and incubator protocol that supported more than 50 projects in raising over $25M. More recently, Robbie founded Neolyfe, a virtual gaming world, and Futech Labs, a software development consultancy supporting clients at every stage of their technical and product growth journey.

eric albanese

LATAM

Senior business executive with 25+ years leading marketing, innovation, branding, sponsorships and strategic growth across FMCG, telecom, and startups. Former executive at AB InBev and Oi. (Telecom), with extensive experience as a startup mentor and accelerator partner guiding ventures across health, beauty, gaming, SaaS, and beverage sectors. Mentored early-stage startups including Vivant Wines (canned wine), which later merged into Better Drinks, now a strategic partner of Heineken Brasil. Combines global corporate strategic insight with entrepreneurial execution to drive growth and transformation.